Chad Weir

Qualifications & Education:

  • Royal Roads University - Graduate Certificate in Project Management

  • Canadian Ski Coaches Federation Level 2

  • Canadian Ski Instructor Alliance Level 3

  • Alpine Canada Official Program Level 2

  • Canadian Ski Instructor’s Alliance – Park and Pipe Certification

  • Canadian Ski Instructor’s Alliance – Course Conductor

  • STOTT Pilates - Comprehensive Instructor

  • University of Toronto - Kinesiology & Sports Science - Graduate Program

  • Disney University - Certificate of Business Management & Communication 

    • Training in Leadership, Business, Brand Management, Public & Media Relations.Certificate of Business Management & Communication, Leadership, Business, Brand Management, Public & Media Relations.

  • McGill University - Business, Communications, Language

With over two decades of expertise in creating exceptional outdoor experiences, Chad Weir brings a dynamic blend of passion and professionalism to the ski industry. From coordinating the inaugural SportChek Canada Ski Cross National Tour to managing national experiential marketing campaigns for leading brands like Head Skis and Alpine Canada, Chad's dedication to the mountain lifestyle is undeniable​​.

As a former Technical Director with Ski Big 3 and an event producer for premier competitions, Chad has honed his skills in logistics, athlete coordination, and creating unforgettable guest experiences​​. Whether it's organizing high-stakes events or engaging communities through innovative marketing strategies, his focus remains on fostering connections between people, nature, and the thrill of the slopes.

Off the mountain, Chad continues to channel his love for outdoor adventures into initiatives that blend sustainability, technology, and immersive experiences, always driven by a mission to inspire others to explore and protect our natural playgrounds.

With over two decades of expertise in creating exceptional outdoor experiences, Chad Weir brings a dynamic blend of passion and professionalism to the ski industry. From coordinating the inaugural SportChek Canada Ski Cross National Tour to managing national experiential marketing campaigns for leading brands like Head Skis and Alpine Canada, Chad's dedication to the mountain lifestyle is undeniable​​.

As a former Technical Director with Ski Big 3 and an event producer for premier competitions, Chad has honed his skills in logistics, athlete coordination, and creating unforgettable guest experiences​​. Whether it's organizing high-stakes events or engaging communities through innovative marketing strategies, his focus remains on fostering connections between people, nature, and the thrill of the slopes.

Off the mountain, Chad continues to channel his love for outdoor adventures into initiatives that blend sustainability, technology, and immersive experiences, always driven by a mission to inspire others to explore and protect our natural playgrounds.

Make it

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

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